Research Paper by Professor Zhang Jipeng's Team Published in Authoritative Journal China Economic Quarterly
Recently, the research paper The Positive Impact of Charity Organization Reputation and Information Disclosure on Donation Willingness and Risk Attitude by Professor Zhang Jipeng's team was published in the 1st issue of Volume 25 of China Economic Quarterly, an authoritative journal. The authors are Professor Zhang Jipeng from the School of Economics, Shandong University, Assistant Professor Li Yushen from the Institute of Industrial Economics, Jinan University, and Dr. Chen Xiduo from the University of Arizona, USA.
As an effective way to adjust income distribution and achieve common prosperity, the third distribution is coordinated with primary distribution and redistribution, and is a basic institutional arrangement for China's income distribution. Taking charitable donations as its main form, the third distribution can not only improve the efficiency of public goods supply but also alleviate the problem of income inequality. Although the public has a high public welfare spirit, China's charity industry is still in the initial stage of development. Through experimental design, this study asks participants to make donation decisions in a laboratory environment, selects four representative charity organizations including the Red Cross
Society of China Foundation and One Foundation as experimental objects, studies the public's donation willingness to different charity organizations, tests the impact of organizational reputation information (such as absolute scores and relative rankings) disclosure on donation behavior, and analyzes individual donation choices when facing deterministic and risky returns.
Zhang Jipeng is a Professor and Outstanding Young and Middle-aged Scholar at the School of Economics, Shandong University. He holds a Ph.D. in Economics from the University of Pittsburgh, and a Bachelor's and Master's degree in Economics from Fudan University. He previously worked at Nanyang Technological University and Southwestern University of Finance and Economics. His main research directions are public economics and public finance, migration, regional and urban development.
